The Malayalam film “Erida” skipped the wait for cinema openings and is now streaming on Amazon Prime Video. The film is actually directed by the VK Prakash and stars Anthony and Jennifer Anthony.
Let’s start with the background of the film:
Of course, Amazon has shown several regional films in recent months. Including Surya’s Soorarai Pottru, Jyothika’s Ponmagal Vandhal, Sarpatta Parambarai’s action sports films, Telugu Narappa and Tuck Jagadish, as well as Malayalam’s Joji, Kuruthi and Cold Case. Rivals Netflix and Disney + Hotstar are also building their South Indian libraries.
Films in four South Indian languages, including their dubbed Hindi versions, generate high profits on streaming platforms and account for 10-25% of total viewership. In line with their popularity trend on satellite television.
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However, experimental films are found outside of their home countries, on the one hand. The mass-market offerings with top names like Dhanush, Rajinikanth, Allu Arjun on platforms like Netflix, Amazon Prime Video, Disney+ Hotstar and MX Player. That has attracted attention when families get together to watch the stars.
The most important question when you look at Erida is, “Why?” Because even though this is a film that looks like it was made as part of a blockbuster OTT feels like it’s lost its knack for remembering satire and s*xual language.
But that really has actually nothing to do with the twists and turns the sombre thriller throws off. It’s about director VK Prakash and writer YV Rajesh, who previously worked on the passable Marubhoomiyile Aana. This is also for actors Samyukta Menon, Nasar, and Kishor.
Samyukta is a dead woman who marries a much older man;
Nasar plays a wealthy gambler playing poker. After a winning game, the couple retreats to their luxurious country house. And we actually get to learn that things are not as they seem.
A third character, played by the barely-known Kishor, enters the scene uninvited and contributes to the twists and turns. Rashly, references are made to Erida, the Greek goddess of discord. And like the rest of the film, she feels detached.
The most important question when you look at Erida is, “Why?” But that really has nothing to do with the twists and turns the sombre thriller throws off. It’s about director VK Prakash and writer YV Rajesh, who previously worked on the passable Marubhoomiyile Aana.
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This is also for actors Samyukta Menon, Nasar, and Kishor. Because even though this is the kind of the film that looks like it was made as part of a blockbuster, OTT feels like it’s lost its knack for remembering satire and s*xual language.
Samyukta is a dead woman who marries a much older wealthy poker player, played by Nasar. After a winning game, the couple retreats to their luxurious country house. And when we learn that things are not as they seem.
A third character, played by the barely-known Kishor, enters the scene uninvited and contributes to the twists and turns. Rashly, references are made to Erida, the Greek goddess of discord, and like the rest of the film, she feels detached.
While somewhere in the film lies the seed of a compelling film noir. The story just unfolds with many errors and in an obnoxious and almost ridiculous way.
Exactly at the 124 minutes, the film becomes unnecessarily long.
The scenes mainly stretch to a climax. Ending trying to take another turn, or so, then it might not matter to the viewer. Can bypass this locking block.
Action, thriller, and romance remain the main genres, followed by drama and horror. While southern industry relies on larger-than-life characters and mass entertainment. The pandemic has also opened up digital opportunities for many films eager to hit theatres.
With cinemas now reopening in critical areas, several directors are reviewing cinema closing times. However, delays in the past year and a half may result in poor performance on some completed projects. At the same time, commercial experts say that big-screen releases’ gradual resumption.
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That will mark the end of the aggressive shifts in video streaming platforms. That are making to acquire films for live digital premieres. Some producers are likely to switch OTT paths for projects they may not. Find a decent performance in the theatre.