We heard some chatter and saw some empty seats. Then Dean and Mark Shame sat down. DeAn wondered where to look, and the director just told him to look.
The storyline of the LuLaRich:
Through interviews with Stidhams, recorded testimony gives in 2019 in response to a lawsuit in Washington state. The interviews with retailers who believe they were insulted by the company. And MLM experts such as Robert Fitzpatrick, First, and Nasson paint a picture of how the company was founded and thrived in this way.
DeAnne, whose name is Startup girl, is a single mother of 7 children. Who started selling clothes from exchange meetings at house parties. As the business grew, she met Mark and married him; the Mormon family had 14 children.
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In 2012, DeAnne started selling maxi skirts and invented the MLM model. Where a person acts as a retailer, buying clothes wholesale and then retail. The company was founded in 2013; In 2017, they had thousands of retailers and over $2 billion in sales.
Most of the marketing is done on social media, which is why it spreads so fast. But, like most MLMs, they promise people the good life. But first ask them to give money for a “starter kit”. That costs more than $5,000. Some of the retailers surveyed don’t have the money. But are so desperate to start this business that they can find a way out.
As we hear from the DeAnne and Mark, they still claim their model is simple:
Buy clothes wholesale, retail, keep the difference. And they seem to maintain a positive attitude despite the complaints. But as we’ve heard from retailers at all levels, from one of the earliest to one in thousands who joined later, there’s a lot for companies that is a lot easier than just reselling clothes at parties and groups on Facebook.
First and Nason could do LuLaRich without Stidhams, considering how many annoying retailers are willing to talk to them. Still, they sat down to talk to the director made the documentary up 200% more. And that’s mainly because of DeAnn Stidham’s magnetic and somewhat unshakable personality. -Good.
He was the driving force behind LuLaRoe; Yes, Mark had business acumen at first. Garnering corporate action and streamlining his marketing. But the company mainly moved through DeAnn and platinum blonde faces. Hearing these two talk about their still-active company as if they were just selling clothes and dreams of financial independence has been incredible.
By the end of the first episode, we were almost sure that they had no idea:
What they were creating would be MLM, which would pile up at the bottom of the much-needed money pyramid. But then you compare their confident interview tape to their less confident procrastination tape. DeAnn doesn’t know her accurate title at the company, and Mark is introduced to MLM. Which goes back to when his parents sell Amway products. They both know exactly what it is, which they do.
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When Fitzpatrick comes in during an episode to explain the history of MLM and how they worked to enrich the people who started it. But still, most of them join to get their investment back. It reminds you why it is sometimes difficult to distinguish between legal MLM and illegal pyramid schemes. Which is LuLaRoe? The rest of the series where we get to hear of retailers being saddled with the wrong products. They can’t sell and making it difficult to get more people. To retailers should give us a better idea.
LuLaRich is not your average cult/MLM/pyramid scheme. Because the people at the top of this pyramid stand out when tackling the problems they face. This is what distinguishes this series from other series.