Nokia, now HMD Global, is trying to rebuild its glory days step by step. The approach they are taking is very consumer-centric, and they are not ready to take any risk yet. So far, their new strategy is producing average results. The phones are getting mixed reactions from the consumers because of their mid-tier processing powers. However, HMD is still reaping the fruits of Nokia's loyal fanbase. Now, after experimenting with Android phones, feature phones, and TVs, Nokia is here with 'Media Streamer' for the TVs. But is it a worthy rival to Amazon Fire, Apple TV, or Mi TV Stick? Let's see.
The first look of Nokia Media Streamer will remind you of Apple TV.
The device carries the same cuboid design as Apple's elegant offering in the segment. However, the internals are entirely different. Running on Android 9.0, Nokia's streamer has a 1.2 GHz CPU, and Mali 450 GPU. 1 GB RAM keeps the processes running, and 8 GB storage is available to store media applications. Additionally, Netflix, YouTube, and Google's media apps will come as a part of the package. You can connect your TV using HDMI2.0 or Bluetooth.
The support for HDR content is a welcome addition to the Nokia Media Streamer.
Moreover, the presence of Dolby Audio will make audiophiles happy. Google Assistant can also link to the streamer directly once you log in to your Google account. Therefore, you can control the device using your phone as a remote and add audio commands' ability. There is no shortage of mirroring options too. You can cast your favorite shows using Miracast, Google Home, DLNA, or Apple AirPlay. Finally, the dual-band WiFi will connect your Nokia Media Streamer to the internet service with excellent speeds.
Nokia keeps the product exclusive to the Indian market for now, and it will go on sale from August 28. There is no news about the date of launch for the US and European markets. However, the price is way below Apple TV and near Amazon Fire TV. In India, Nokia Media Streamer will be available for ₹3,499, which is roughly equal to $46. In comparison, Apple TV currently starts in the USA at $149, and Amazon Fire Stick costs $50. However, both these devices have their advantages over Nokia's offering.
Apple TV comes with a 32 GB storage as standard, and Amazon's Fire Stick has 4K support for the content. You can also buy Apple TV with a subscription plan and enjoy Apple's exclusive content. On the other hand, subscribing to Amazon Prime puts you in the advantage of enjoying all the beneficial services of Amazon's vast ecosystem. But to experience things on a budget with a reliable brand, Nokia Media Streamer is the perfect choice. It is a budget-friendly device and a good looking option to give a fresh look to your TV. We can now safely say that Nokia is back in the market with quality products for the electronics customers. Kudos to HMD for bringing our much-loved brand back.