Apple is limiting online orders of iPhones and other Apple products. As it faces supply constraints related to the coronavirus outbreak. Apple’s online stores began limiting U.S. customers to two units of each iPhone model per person. Customers can still buy more than two iPhones in one order. But they would have to be different models, for instance, two iPhone 11s and two iPhone 11 Pros. The new policy has been set for the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, and iPhone 11 Max for the customers. In mainland China, Hong Kong, and Taiwan, and Singapore. A message appears above iPhone listings informing customers that purchases are going to limited to two devices per order.
Apple warned the world in February of a global iPhone shortage due to the coronavirus after it was forced to close its Chinese factories. The sale limits are the visible effects of the virus's effect on Apple’s operations and supply chain. Analysts have watched Apple’s online shipping times in recent months. For clues to how the coronavirus outbreak has affected supply and demand for the company’s products.
Why The Production Delays?
The death cases toll from coronavirus has now exceeded 10,000. And the number of cases worldwide has soared past 244,000 since starting in December 2019 from Wuhan, China. In February, Apple CEO "Tim Cook" wrote a warning letter. Investors the company would unlikely meet its initial revenue projections. For its calendar Q1 earnings guidance due to the virus.
There are legitimate reasons to buy more than two iPhones. At the same time, such as for software development testing or for large families. But Apple has also grappled with “grey market” resellers. Who buy Apple products in bulk to distribute them for a profit in areas where they are unavailable or in short supply.
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Alongside the temporary measures, "Tim Cook" said, "The company will match employee donations two-to-one to help with worldwide recovery". And effort which has now reached $15 million.