YouTube has been one of the most popular video platforms from Google. The tech giant has been bringing tons of updates to make it more engaging for users. And now, it is working on a feature that will enable users to make TikTok like short videos. As of now, this feature is still in its development phase and expected to arrive by the end of 2020.
While it’s not exactly a confirmation that YouTube Shorts is coming. It’s about as close as we can get pre-announcement that the company is working on something. TikTok, of course, has become one of the most downloaded and most-used apps. On both iOS and Android, having found popularity with younger smartphone users. YouTube clearly sees an opportunity here to gain popularity with a new generation of creative video makers.
“Really, really short-form video, like 15 seconds… that is a place that is certainly interesting to look at” YouTube‘s Susan Wojcicki told me. “We will definitely continue to innovate in all the different format sizes, including really short-form video" https://t.co/IWoMHzB1bp https://t.co/tmSzN2zF6A
— Dylan Byers (@DylanByers) April 1, 2020
It might be fascinating to see how YouTube incorporates the brand new ‘Shorts’. Characteristics inside the app, and the way it will strike a stability between lengthy type and short-form movies. It should plan a manner wherein each given equal weightage. And one type of video is not overshadowed by the opposite. There’s no phrase from YouTube relating to this new characteristic. And we count on them to solely say one thing as soon as the character is able to launch.
Well, it will be interesting to see how YouTube embeds this ‘Shorts’ feature on its platform. And how it competes against its rival. As of now, YouTube didn’t utter a word on this feature, yet. We can expect to have some statements from the company when this feature will be ready to launch.
Even from YouTube’s perspective, this is not the first instance of it implementing a feature like its competitors. It already offers Stories within the app that implement. To tackle the popularity of Instagram Stories and Snapchat Stories.